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AI Valuation

Free SaaS valuation calculator

Enter your category, monthly revenue, monthly profit, project age and (optionally) traffic, tech stack and a short description. The calculator returns a low, mid and high price range for your SaaS, app or online business. It is an estimate to help you set an asking price, not financial, legal or investment advice.

More accurate valuation (optional)
What % of revenue comes from your 3 largest customers?
Would the business run for 30 days without you?

How valuation works

Revenue and profit multiples

Small online businesses are usually priced as a multiple of profit (seller's discretionary earnings) or, for subscription SaaS, of recurring revenue. The multiple, not just the revenue, is what moves the price.

Growth and age

A longer, stable track record and a rising trend usually support a higher multiple. A very young project or declining numbers usually mean a lower one.

Churn and risk

High customer churn, revenue concentrated in one or two customers, or a business that depends on the owner's daily work all lower the price. The optional risk questions in the calculator apply these adjustments.

Pre-revenue projects

Without revenue there is no multiple to apply. Pre-revenue projects and source code are usually priced by the work they save a buyer: the time and cost it would take to build the same thing, plus the domain, design and any users or audience.

Frequently asked questions

Is the SaaS valuation calculator free?
Yes. The calculator is free to use and you do not need an account. A detailed PDF valuation report is available as an optional paid extra.
How accurate is the estimate?
It is an automated estimate based only on the numbers and description you enter, which are not verified. The real price depends on what a buyer agrees to pay after due diligence. Treat the range as a starting point, not as financial advice.
Can I value a SaaS with no revenue?
Yes. Enter 0 for revenue and profit and describe the product. Pre-revenue projects are usually priced by the work they save a buyer rather than by a revenue multiple, so expect a lower and wider range.
What happens to the numbers I enter?
They are used to generate the estimate. If you are signed in, the result is saved to your account so you can come back to it. You can list your project for free afterwards with the suggested price pre-filled.

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