Where to Buy or Sell a Website, SaaS or Online Business in 2026

If you are wondering where to buy or sell an online business in 2026, the honest answer is that there is no single right place. There are now dozens of marketplaces for websites, SaaS products, mobile apps, AI projects, e-commerce stores, domains and other digital assets — and they serve very different types of sellers and buyers.

The Online Business: Marketplace, Broker, or Direct?">marketplace that fits you depends on five things: the type of asset, its revenue, its stage, the expected price, and the sales process you want. A profitable seven-figure e-commerce brand and a pre-revenue AI side project simply do not belong in the same place.

The Best Marketplaces to Buy or Sell Online Businesses in 2026

DigiMarket is not the largest marketplace in the world and does not claim to be. It is a marketplace for digital businesses — SaaS, AI projects, websites, e-commerce stores, mobile apps and digital products — built around manual seller verification and direct contact between the two sides.

1. Flippa

Flippa is the broadest of the mainstream marketplaces. You will find websites, SaaS products, e-commerce stores, mobile apps, newsletters, domains and other digital assets side by side, at prices from a few hundred dollars to several million.

That breadth is both the strength and the weakness. Exposure is high and international, but the quality range is wide, so buyers need to do their own due diligence carefully. Flippa uses several fee levels depending on the plan and asset type, so check the current terms on the official site before listing: flippa.com.

Where can I sell a website? Flippa is the usual starting point for a general website sale, because it attracts the widest mix of buyers.

2. Acquire.com

Acquire.com is built specifically around startup acquisitions. The typical listing is a SaaS or technology business, often with recurring revenue, and the buyer side includes founders, operators and small funds actively looking for tech acquisitions.

The process is acquisition-focused rather than auction-focused: buyers request access, sign NDAs, review metrics and move into a deal. If you run a SaaS with MRR and want to meet acquisition-minded buyers, this is a natural fit. Current fees and plans are listed at acquire.com.

What is the difference between Flippa and Acquire? Flippa is a broad marketplace for many asset types with an auction-like culture; Acquire.com is narrower and centred on SaaS and startup acquisitions with a more structured deal flow.

3. Empire Flippers

Empire Flippers sits at the higher end. Listings are established online businesses — content sites, e-commerce brands and SaaS — that have been through a vetting process before they appear publicly, including verification of financials and traffic.

That vetting is the whole value proposition. Buyers get pre-checked numbers and structured due diligence support; sellers accept a longer onboarding and a commission on the completed sale. It works best when your business already has a consistent profit history. See the current terms at empireflippers.com.

4. SideProjectors

SideProjectors is where developers list side projects: small SaaS tools, unfinished products, MVPs and early-stage apps. Prices are usually modest, and many listings are pre-revenue or barely monetised.

Where can I sell a small SaaS? If your product is small, early or pre-revenue, SideProjectors and similar low-friction marketplaces are more realistic than a vetted broker. Our guide on how to sell a small SaaS project walks through pricing and preparation for exactly that situation.

5. Motion Invest

Motion Invest specialises in content websites — established affiliate and information sites with traffic and earnings history. It buys some sites outright and brokers others, which appeals to owners who want a faster, simpler exit rather than a long marketing process.

If your asset is a content site with steady organic traffic, it is worth comparing this route against a general marketplace listing.

6. Cliple

Cliple focuses on smaller digital products and lower-cost digital assets — the kind of items that are closer to a product sale than a business acquisition: templates, tools, small utilities and similar assets. It is a reasonable option when the asset is too small to justify a full acquisition process. Details are at cliple.pl.

7. DigiMarket

DigiMarket is a marketplace for digital businesses and digital assets: SaaS products, AI projects, websites, e-commerce stores, mobile apps, digital products and other online businesses.

DigiMarket uses a 0% marketplace commission model. Listing is free, sellers are verified manually before a listing goes live, and buyers and sellers talk to each other directly. DigiMarket does not hold or process funds for the transaction itself, and it does not guarantee that any listing will sell.

Two things follow from that model. First, whatever price you agree with the buyer is the price you keep, because the marketplace does not take a percentage. Second, because contact is direct, both sides carry more of the due diligence themselves — which is why the checklists further down this article matter. If you want the numbers side by side, see Flippa vs Acquire vs DigiMarket: real costs compared.

Explore digital businesses currently available on DigiMarket. Start with the current SaaS businesses for sale, or look at individual listings such as Docenly, an EdTech SaaS platform, HireDash, a job-matching SaaS or BookEase, an appointment booking SaaS.

Established Business vs. Early-Stage Project

The single biggest source of mispriced deals is treating these two as the same thing.

• A profitable established business has a trading history, repeatable revenue and costs you can verify. It is usually priced on a multiple of profit.
• A SaaS with recurring revenue adds predictability: MRR, churn and customer concentration drive the price more than raw traffic.
• A pre-revenue SaaS, AI project, MVP or side project has no cash flow to multiply. Its value comes from working code, a usable product, a domain, early users or saved build time.
• A website sits somewhere between the two, depending on whether traffic is already monetised.

Can I sell a pre-revenue SaaS? Yes — plenty of them change hands. But the framing has to be honest: a buyer of a pre-revenue project is buying potential and a head start, not existing cash flow. Price it as an asset, document what works, and say clearly what does not. If you are weighing the buy side of that decision, buying an existing project vs. building from scratch covers the trade-offs.

What Should Buyers Check Before Purchasing?

Where can I buy an online business? Anywhere from the list above — but only after you have checked these eight things:

1. Revenue — how much, from which sources, and how stable over the last 12 months.
2. Traffic — volume, channels and trend, ideally with read-only analytics access.
3. Customers — how many, churn, concentration, and whether any single client dominates.
4. Technology — stack, code quality, dependencies, third-party APIs and licences.
5. Costs — hosting, tools, subscriptions, contractors and support time.
6. Transferability — can the domain, repository, accounts, payment integrations and data actually move to you?
7. Reason for sale — a plausible, specific answer matters more than a flattering one.
8. Analytics and supporting evidence — screenshots are a starting point; dashboards, exports and invoices are proof.

What Should Sellers Prepare?

Sellers who prepare properly close faster, on any marketplace:

1. Product description — what it does, for whom, and why it exists.
2. Financial information — revenue, costs and margins for the last 12 months.
3. Technology stack — languages, frameworks, hosting and external services.
4. Working demo — a live environment or a demo account a buyer can try.
5. Screenshots — product, admin panel and analytics views.
6. Documentation — setup, deployment and known issues.
7. Transfer details — exactly what changes hands and how long it takes.
8. Honest information about revenue and customers — including gaps, churn and dependencies.

How Much Does It Cost to Sell an Online Business?

Fee models differ more than most sellers expect, and rates change, so always confirm on the platform's own pricing page before you commit:

• Listing fees — a one-off charge to publish a listing.
• Monthly fees — a recurring charge while the listing is live.
• Success fees — a fixed amount payable when the deal closes.
• Commissions — a percentage of the sale price, typically the largest cost on brokered deals.
• Buyer subscriptions — some marketplaces charge buyers for access instead of charging sellers.

How much does it cost to sell an online business? It ranges from nothing to a double-digit percentage of the sale price, depending on the model. On a $50,000 deal the difference between a 10% commission and a 0% commission marketplace is $5,000 — which is why the fee model deserves as much attention as the audience size.

Which Marketplace Should You Choose?

What is the best marketplace for SaaS? There is no universal winner — it depends on stage. Established SaaS with revenue fits Acquire.com or Empire Flippers; small or pre-revenue SaaS fits SideProjectors or DigiMarket.

Choose Flippa if:

You want broad exposure and are selling one of many asset types.

Choose Acquire if:

You are selling a startup or a SaaS with recurring revenue.

Choose Empire Flippers if:

You have an established, profitable online business and want vetted buyers.

Choose SideProjectors if:

You are selling a smaller side project or an MVP.

Choose Motion Invest if:

You are selling an established content website and want a fast exit.

Choose Cliple if:

You are selling smaller digital products.

Choose DigiMarket if:

You want to list SaaS, AI projects, websites, e-commerce businesses or other digital assets with 0% marketplace commission.

Final Thoughts

Choosing where to buy or sell an online business in 2026 comes down to matching the asset to the audience and the fee model. Broad marketplaces give reach, vetted brokers give trust and structure, niche platforms fit small projects, and zero-commission marketplaces protect the seller's net price. Whichever route you pick, the deal succeeds or fails on preparation: verifiable numbers, clean transfer details and an honest description.

Looking to buy or sell a digital business? Explore current opportunities on DigiMarket. See the digital projects currently available.

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